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Understanding How Music Influences Shopping on Weekdays and Weekends - Carl-Philip Ahlbom, Anne L. Roggeveen, Dhruv Grewal, Jens Nordfält, 2023
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13: Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit Background Music Increases Sales, Affects Customer Perception and Store Staff Satisfaction. - Jasmine Moradi - Senior UX Researcher/Service Designer Consultant
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Global Background Music Market 2020-2024 | Growing Demand for BGM in the Retail Sector to Boost Market Growth | Technavio | Business Wire
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